A new partnership between Catoctin Creek Distilling Co. and Viparmex, a national wine and spirits distribution company from Guadalajara, Mexico, has been announced.
Two of the craft distillery’s expressions, Roundstone Rye 80 Proof and Roundstone Rye 92 Proof Distiller’s Edition are available throughout Mexico City, Guadalajara and Cabo San Lucas.
“We are thrilled to begin export to Mexico,” said Scott Harris, founder and general manager of Catoctin Creek. “Mexico represents the 2nd largest market in Latin America, and the largest market for ecommerce today. After attending the Barra Bar Show in Mexico City earlier this year, we believe there is sufficient interest and disposable wealth in Mexico to begin exporting our premium whisky line to the country. With existing NAFTA and potential future USMCA rules, we believe Mexico is an excellent place to do business.”
The launch will happen in the fourth quarter of 2019, during a visit which will include various retailers, bars and restaurants to introduce the brand to the new market.
“We are very proud and excited to start our partnership in Mexico with Catoctin Creek Distilling Company,” said Wesley Alejandro Rodriguez, CEO and partner of Viparmex. “We think the superb quality of their products, along with the Virginia whisky distilling tradition, will be an immediate success in our market. Mexico is experiencing an important increase of mixologists looking for quality products, especially in companies focused on quality with a true craft identity.”
Harris adds, “We are eager to work with Viparmex as our distributor. The company has been a distributor of premium wines within the country for a generation, and already has the sales structure, distribution logistics and customer base for a brand like ours to thrive.”