Sonoma Distilling Company, located in Northern California, has announced encouraging updates in their evolution.
Since fall 2018, Sonoma has completed the building of its new 12,000 sq. ft. distillery, as well as starting work on a 9,000 sq. ft rickhouse. In terms of the technology used within the distillation process, they have installed a new custom-crafted still from the Forsyths Company in Scotland and onsite grain smoker. These new developments have allowed for releases on rotation, in order to showcase new seasonal whiskey offerings.
In efforts to further solidify its long-term commitment to being California’s premier whiskey producer, Sonoma has just opened its doors to appointment-only on-site tours and tastings, as well as revamping its direct-to-consumer program.
Tours of the distillery facility are followed by guided tastings, and are offered on Friday, Saturday and Sunday at 11am, 2pm and 4pm, lasting approximately an hour and a half. Prepaid reservations, for parties of one to 12 people, can be made online using TOCK.
“We love having the opportunity to connect face-to-face with guests and to personally interact with people – locals and visitors alike – who are passionate about whiskey or are just looking for a fun Sonoma County experience,” says Adam Spiegel, Sonoma Distilling Company founder and whiskeymaker. “Being able to provide an intimate tasting space and experience for our consumers has always been central to our business model and plan.”
Looking to the future, this fall Sonoma will be releasing their Black Truffle Rye, their limited-edition rye whiskey, infused with black Perigord truffles at MSRP $85. The company has entered a new phase of development, looking at long-term plans for quality and sustainable growth and with their tenth anniversary on the horizon it will be exciting to see what happens next.