TINCUP Mountain Whiskey has introduced its TINCUP Rye to the market, inspired by the settlers of the American west. As part of the launch celebrations, the brand has created its new “Partner in Adventure” campaign which highlights the bonds formed by those out in the pursuit of adventure.
As part of the campaign, TINCUP is encouraging consumers to share their stories to be in with a chance of winning a trip to explore the Rocky Mountains and the town of Tin Cup, Colorado.
This new Rye expression is a straight rye whiskey, aged for three years and has been created to honor the original recipes enjoyed by settlers and miners in Gunnison County.
“TINCUP® Rye is a salute to American whiskey tradition,” said Jess Graber, founder of TINCUP. “In the early days before prohibition, rye was the predominant spirit available and the drink of choice for Colorado’s mining pioneers. Our newest whiskey is a toast to those bold individuals and their partners in adventure and exploration.”
“Since our 24-hour first date climbing in Grand Teton, we have shared some incredible adventures that shaped who we are,” said climber and filmmaker couple, Renan Ozturk and Taylor Rees. “Our partners help us to explore new terrain, expand our horizons and push our limits. While the stories told of adventure are powerful, it is the experiences we share and the bonds we create that are the most meaningful. We’re excited to partner with TINCUP Rye to celebrate these stories and relive some of the early adventures of Tin Cup.”
TINCUP Rye Whiskey is bottled at 45% ABV and will be available nationwide for a suggested retail price of $29.99 for a 750ml bottle and online at http://www.reservebar.com.