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Bardstown Bourbon Company and Moonshine University join forces

Bardstown Bourbon Company has launched an online competition to find the ‘World’s Top Whiskey Taster’, in conjunction with Moonshine University.

The two have created a virtual search which calls on whiskey lovers, enthusiasts and connoisseurs alike, all of which have to opportunity to gain a grand prize of $20,000, a scholarship to Moonshine University’s Executive Bourbon Steward program and the chance to become a 2021 Bardstown Bourbon Company distillery ambassador.

Comprised of three phases, entrants begin by submitting a video to showcase their passion for Bourbon, which will possibly be followed by regional qualifiers and the national final.

Phase 1 – Video Submissions

Submit a 1-minute video to YouTube, Instagram or Facebook and be sure to tag #WorldsTopWhiskeyTaster. Share your submission URL and contact information to Videos should showcase your passion for Bourbon, interest in an ambassadorship and palate prowess. Online video submissions are now being accepted and will be open through June 15, 2020.

Phase 2 – Regional Qualifiers

Bardstown Bourbon Company and Moonshine University will select up to 10 submissions per market to compete in live sensory challenges at some of the nation’s most prominent bourbon bars. Regional qualifiers will be held in Louisville, Kentucky; Nashville, Tennessee; Indianapolis, Indiana; Chicago, Illinois; San Francisco, California; Miami, Florida; Denver, Colorado; Las Vegas, Nevada; Washington, D.C.; and Dallas, Texas. A complete list of these events will be announced at a future date.

Phase 3 – National Finals

One winner from each qualifier will be invited to compete for the top prize and title of “World’s Top Whiskey Taster.” The final event will take place this fall at Bardstown Bourbon Company in the Bourbon Capital of the world.

“Entrants are encouraged to be creative and have fun,” said Bardstown Bourbon Company vice president of sales and marketing, Herb Heneman. “Tell us what makes your palate as good as it is. Show us things like your favorite Bourbon cocktail, your most impressive or underrated pairing, or pick the most amazing bottle in your stash and geek out on it. But most of all, tell us what representing Bardstown Bourbon Company as a distillery ambassador would mean to you.”

The phase 2 contestants will be selected later on this year in June, with an invitation to compete in a selection of sensory challenges.

“The challenge’s contestants will face at these live events will truly put their sensory expertise to the test,” said Moonshine University’s director of spirits education, Colin Blake. “Where many other competitions have showcased mixology skills, this contest is, to my knowledge, the first to put contestants’ palates to work. The ‘World’s Top Whiskey Taster’ challenge will ask bourbon lovers to apply much of what we teach in our Executive Bourbon Steward training to practice.”

The winner from each regional event will then travel to Bardstown Bourbon Company during Bourbon Heritage month in September to compete for the national title.

By the end of the competition, one champion will be crowned and awarded a cash prize of $20,000 with a contract to represent Bardstown Bourbon Company as a Distillery Ambassador at some of the country’s top whiskey festivals in 2021, including WhiskyFest and Whiskies of the World, as well as their scholarship to Moonshine University.

“We’re looking for people who are all about exploring and sharing their bourbon experience,” said Bardstown Bourbon Company national brand ambassador, Sam Montgomery. “We invite social media bourbon evangelists who are actively snapping and sharing photos of pours and pairings, as well as travellers and Bourbon explorers who love to share their tales.”

Candidates must be at least 21 years old to enter. The winner will be considered an independent contractor of Bardstown Bourbon Company. This prize does not constitute an offer for employment.

For full contest rules, terms and conditions, please visit:

To upload an audition video or for more information, please visit:


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