Shortly after announcing the production of its hand sanitizer, aiding front line workers during the COVID-19 pandemic, Balcones Distilling is now stepping up to support those in the hospitality service.
The brand has announced that it will be providing donations to the United States Bartenders’ Guild charity in the wake of this global crisis. For every bottle of Balcones sold during April and May, the distillery will donate $5 to the USBG Foundation Bartender Emergency Assistance Program, up to the sum of $25,000.
“As a company that works hand-in-hand with friends and family in the hospitality service industry, we felt like it was critical to provide support to those who are currently without income due to the impact of COVID-19,” said Greg Allen, board president at Balcones Distilling. “Our hope is these donations provide needed support for service industry professionals until they can once again serve our local communities in bars, restaurants and tasting rooms across the country.”
As the charitable organization of the United States Bartenders’ Guild, the USBG National Charity Foundation’s mission is to unite the hospitality community in order to advance professional bartending. During this time in particular, part of its mission is to advance the lifelong stability and wellbeing of service industry professionals through financial aid, education and charitable activities.
Jared Himstedt, head distiller at Balcones Distilling, added: “This is much bigger than whisky. We want to provide relief and meaningful assistance in a time of uncertainty to our friends and family in the hospitality service industry. We are all in this together.”
The donation program will be valid for any Balcones Distilling purchases made in the United States, both online and in stores (excluding the Balcones Distilling Tasting Room). To find where Balcones is available, visit the product locator on the distillery’s website.