George Dickel announces Dickel Bourbon launch

Nestled in the hills of Tullahoma, Tennessee Cascade Hollow Distilling Co. has created a new permanent offering for George Dickel. The new Dickel Bourbon expression from Cascade Hollow Distillery has been aged for eight years and released in time for National Bourbon Day.

For Cascade Hollow Distilling Co.’s general manager and distiller, Nicole Austin, creating Dickel Bourbon was an opportunity to showcase the mature whiskeys created at the distillery. At the same time, it allowed the brand to give a home to those barrels that leaned into more traditional Bourbon notes and did not express the Tennessee whiskey tasting characteristics found in the rest of the George Dickel offerings. 

Dickel Bourbon Whisky

When she was creating the ‘ultimate blend’ for Dickel Bourbon, Austin sampled thousands of barrels in the distillery’s inventory before selecting the final liquid. The result is a handcrafted, small-batch Bourbon that’s been blended to perfection.

“At Cascade Hollow, we have a lot of whiskies that exemplify the Tennessee Whiskey style, but we also have inventory that has a lot more in common with Bourbon as we understand it in America,” said Austin. “Dickel Bourbon is an opportunity for us to finally share this quality liquid with the rest of the world. I’m particularly proud that we have the kind of mature whisky inventory that can deliver an eight-year-old Bourbon. As a style, Bourbon is meant to be more approachable and balanced, and Dickel Bourbon is a great entry point into our whole portfolio.”

At 90 proof, Bourbon fans can best enjoy Dickel Bourbon neat or on the rocks, in addition to mixing it into some of their favorite cocktails like an Old Fashioned.

While many of the brand’s Tennessee whiskeys also meet the criteria to be called Bourbons, George Dickel will continue to label its other permanent offerings as Tennessee whiskey. On the other hand, Nicole and the team chose to label Dickel Bourbon as a Bourbon due to the final liquid offering a perfectly balanced combination of vanilla, oak, fruit and spice – the tasting profile most closely associated with traditional Bourbon – without any one of them rising above the other.

Dickel Bourbon Old Fashioned

Since Austin joined the team in 2018, Cascade Hollow Distilling Co. has produced a variety of award-winning whiskies under her leadership – including both releases of George Dickel Bottled in Bond, George Dickel 15-Year-Old Single Barrel, and the Cascade Moon Whisky series.

Like the other variants in the George Dickel portfolio, Dickel Bourbon has a mash bill of 84 per cent corn, 8 per cent rye and 8 per cent malted barley. Beginning this month, the new Dickel Bourbon will begin rolling out in select markets across the nation for consumers to purchase at their local liquor stores for a suggested retail price of $32.99.

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