New markets will include Georgia, Tennessee, Las Vegas, Germany and Canada
Distilled in Colorado Springs, 291 Colorado Whiskey is continuing to grow at an impressive rate with the announcement of distribution in five new markets. Among those new markets is Georgia, the home state of founding distiller Michael Myers, and Tennessee where he also had family roots.
In addition to a family connection, the brand has cultivated relationships in the Nashville music scene and has welcomed local musicians into the #291family over the years. The award-winning whiskies, which have been crowned World’s Best Rye in the World Whiskies Awards, will also roll out widely to Las Vegas and Canada and Germany internationally.
“Anytime we enter a new market it’s exciting but Georgia and Tennessee have a special place in my heart,” said Myers. “I grew up in Georgia and have family in Tennessee, so in many ways I’m coming back home to share an important piece of my life. The expansion into international markets and tourist destinations like Vegas will help to drive brand awareness and recognition on a larger scale.”
Whiskey enthusiasts will be able to find 291 flagship whiskeys, including Barrel Proof Single Barrel Colorado Whiskey, Barrel Proof Single Barrel Colorado Bourbon, Colorado Small Batch Rye and Colorado Small Batch Bourbon Whiskey, in all new markets as they roll out in late-July through September. Georgia, Tennessee and Vegas will also carry 291’s American Whiskey.