Breckenridge Bourbon Whiskey has been named the official hometown Bourbon whiskey of the Denver Broncos, the two have paired up to release a limited-edition orange and blue Broncos Bourbon Blend that honors the occasion.
The aptly named ‘Champions Blend’ is available in stores now and is the first such release in the series, featuring orange and blue blends, encased in limited edition Broncos-branded bottles. By scanning a QR code on the back of the label, fans 21 and older can vote for their favorite blend and enter for a chance to win prizes.
“We are thrilled to partner with Colorado-based Breckenridge Distillery and their highly-awarded Breckenridge Bourbon Whiskey to become the team’s official Hometown Bourbon,” Broncos senior vice president of corporate partnerships Brady Kellogg said. “Fans are able to support a local business while enjoying an elevated craft cocktail experience, whether that be on Broncos game days or in their home.” To make the inaugural batch, a group of Broncos Legends, Broncos Cheerleader alumni and super fans competed in a blending battle, where a blue and orange team faced off. To watch the battle and learn more about Breckenridge Distillery, head here.
“Breckenridge Distillery is having a blast being the Hometown Bourbon Whiskey of the Denver Broncos,” Breckenridge Distillery founder and CEO Bryan Nolt said. “We’ve created two limited release Bourbon blends for Broncos fans and can’t wait to see if they pick the orange or blue blend as their favorite. Cheers, Colorado.”
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