The Kentucky distillery has partnered with Williams Sonoma in time for Bourbon Heritage Month to present cocktail mixers and consumer experiences
Woodford Reserve Distillery has formed a partnership with Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer in order to bring unique cocktail experiences to homes across the US.
To kick-start the collaboration, the duo will begin with a line of co-branded cocktail mixers, that are now available just in time to celebrate Bourbon Heritage Month. The range of cocktail mixers include the Old Fashioned, Whiskey Sour and Mint Julep. Guests who visit the Woodford Reserve Distillery in Versailles, Kentucky may enjoy the signature cocktails onsite and purchase the mixers.
Additionally, Woodford Reserve and Williams Sonoma will be leading virtual online cocktail classes on September 15 and 29 where consumers will learn how to make the signature cocktails and hear about the history of Bourbon from assistant master distiller Elizabeth McCall. Additional products and experiences with the partnership will be announced in the coming months and years.
“Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink,” master distiller Chris Morris said. “Both Woodford Reserve and Williams Sonoma strive to help people enrich life.” The Old Fashioned, Whiskey Sour and Mint Julep cocktail mixers are now available at Williams Sonoma stores across the US, online here and at the Woodford Reserve Distillery in Versailles, Kentucky for $18.95 per 16 fl. oz. bottle. For more information on the mixers and for cocktail recipes, visit www.woodfordreserve.com or www.williams-sonoma.com.