New spirits experience and e-commerce platform Bevridge has launched with a tasting pack to showcase its partnership with premier whisky tasting event Whisky Live.
US-based company Bevridge curates luxury spirit tasting kits for at-home use and events, and screens weekly video panel discussions with big names from the spirits industry on subjects from terroir to tastings. It was announced as the US and Canada partner for Whisky Live earlier in 2021.
Bevridge’s inaugural pack, American Single Malts by Whisky Live, features samples from some of the most respected single malt producers in the US including Westland, Balcones, Virginia Distillery Co., Boulder Spirits, Santa Fe Spirits and Westward.
As American single malt edges closer to recognition as an official spirit category in the US, Bevridge says there is no better time to get acquainted with distillers that are showcasing the best of this burgeoning whiskey style.
Each American Single Malts by Whisky Live kit – sold in partnership with ReserveBar – includes 10 x 50ml bottles and an informal brochure where whiskey fans can learn about the featured products. All recipients will also have access to a live guided digital tasting, led by Bevridge co-founder and owner of @SingleMaltDaily, Nate Ganapathi, with the distillers themselves and other industry leaders.
Future kits from Bevridge are expected to explore whisk(e)y subcategories from around the world, as well as other spirits such as gin, Tequila and Cognac.
Liz Brusca, president and co-founder of Bevridge, said: “We wanted to create a new way to bring people together to discover ultra-premium spirits. Our exclusive tasting kits are just the beginning. We hope to foster a community of like-minded spirits lovers and provide them with the world’s best spirits and the people making them, too.
“Through digital activations, weekly panel sessions, and – what we’re most proud of – the return of Whisky Live to the USA and Canada, we hope to offer an imbibing experience unlike any other.”
Bevridge’s panel discussions are screened every Wednesday at 5.45pm PST/8.45pm EST – to access them, simply go to bevridge.co and create a profile. The company plans to bring in-person Whisky Live events to the US and Canada in 2022, with two-day conventions planned in Nashville in July and in Toronto in September.