Samson & Surrey acquired by Heaven Hill

Samson & Surrey

America’s largest independent, family-owned and operated distilled spirits supplier, Heaven Hill, has announced the news of its latest procurement

Heaven Hill has announced the news of its acquisition of Samson & Surrey, a deal which includes its portfolio of brands and facilities.

This acquisition will extend the Kentucky-based company’s portfolio, including six brands that sit within several of the industry’s fastest growing categories.

“Throughout our 86-year history, our focus has been building a business with a portfolio of great brands sold through a great team,” said Max L Shapira, president, Heaven Hill Brands. “The Samson & Surrey portfolio strategically enhances our portfolio with emerging brands in strong growth categories. Together with their team, Heaven Hill is poised to leverage the tremendous potential of these exciting brands.”

Under the leadership of Robert Furniss-Roe and Juan Rovira, Samson & Surrey has built a highly differentiated portfolio of premium brands, growing at 60 per cent per annum, tracking $40m in sales and present in over thirty markets worldwide. Included in the acquisition are Tequila Ocho, Widow Jane American Whiskey, Few Spirits, Brenne French Whisky, Bluecoat Gin, and Mezcal Vago. The company will continue to operate as an independent division of Heaven Hill lead by Robert and Juan.

“Over the last five years we have enjoyed unprecedented success thanks to the talents of our team, the truly remarkable award-winning liquids we make, and the engaging consumer stories we tell. The combined talent, scale, and resources of Heaven Hill now present a unique opportunity to provide a long-term home for Samson & Surrey and to further accelerate our growth,” said Robert Furniss-Roe, co-founder and CEO, of Samson & Surrey. “We believe strongly in the potential of our brands which are perfectly positioned to capitalize on the key spirits market trends. We could not be more delighted to join Heaven Hill and work together to continue building a strong portfolio in the premium and super-premium segments,” further commented Juan Rovira, co-founder and COO of Samson & Surrey. 

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