Nearest & Jack Advancement Initiative celebrates first graduate

Nearest & Jack Advancement Initiative

Du Nord Social Spirits becomes the first graduate of the Business Incubation Program; applications open for the 2022 Business Incubation Program

As part of the Nearest & Jack Advancement Initiative, Jack Daniel Distillery and Nearest Green Distillery are celebrating Du Nord Social Spirits as the first graduate of the Business Incubation Program.

The small batch distillery, based in Minneapolis, Minnesota, produces gin, vodka, liqueurs, and whiskeys, was the first business selected for one of the core pillars, the Incubation Program in 2020.

Launched by the Jack Daniel Distillery and the Nearest Green Distillery in 2020, The Nearest & Jack Advancement Initiative aims to advance diversity within the American whiskey industry with a Business Incubation Program, Leadership Acceleration Program, and the creation of the Nearest Green School of Distilling.

The Business Incubation Program offers BIPOC entrepreneurs mentorship in the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.

As part of the program, Du Nord worked with industry experts to transform its branding identity and packaging while receiving mentoring from leaders at both Uncle Nearest and Brown-Forman. Through distributor networking opportunities, the distillery increased its sales footprint and is now available in 10 states across the country. Additionally, Du Nord recently partnered with Delta Air Lines to have its Foundation Vodka available on all domestic Delta flights. 

“Our experience in the Business Incubation Program has been a game-changer while providing the foundational elements of strong branding and helping us develop a path of growth. Without this program, we would not be in the position we are now,” said Du Nord CEO and head distiller, Chris Montana. “Our partnership with Delta Air Lines is only possible thanks to the support from Jack Daniel’s. The Nearest & Jack initiative and Brown-Forman literally made the impossible happen.”

The Nearest & Jack Advancement Initiative will soon begin accepting applications for the 2022 Business Incubation Program. For more information, visit

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