The pop-up lounge experience will run from August 31 to September 26 at Charles De Gaulle Airport
Woodford Reserve has announced news of its new airport sensory experience, which is to be unveiled at Charles De Gaulle Airport in Paris, France. The aim of this new project is to bring the flavors of American whiskey to traveling consumers.
The pop-up lounge will run from August 31 to September 26, from 7am to 4pm daily, and will be located in Terminal 2E at Gate M.
“This unique sensory lounge will bring the flavors of Woodford Reserve to all those traveling through Charles De Gaulle Airport,” said Chris Morris, master distiller at Woodford Reserve. “It’s an interactive way to introduce consumers to Woodford Reserve with a Parisian twist, elevating the travel shopping experience to new levels.”
Woodford Reserve has partnered with Paris cocktail bar Little Red Door to bring a farm-to-bar cocktail menu to the pop-up. In addition, La Maison du Chocolat of Paris has crafted a special bonbon to pair perfectly with Woodford Reserve.
The custom menu will feature Woodford Reserve cocktails and non-alcoholic cocktails inspired by the 200 flavors in every bottle of the Kentucky Straight Bourbon. With sustainability in mind, cocktails will be served in keepsake Govino glasses to reduce waste.
“We’re incredibly excited to bring our Farm to Glass approach to cocktails to a world-class environment like Charles de Gaulle airport to showcase the best in French produce,” said Alex Francis, of Little Red Door. “And, to do it alongside long-term collaborators and the premiere spirits brand in travel retail Woodford Reserve is even more exciting.”
Visitors of the pop-up will experience a spectacle of the senses through tasting experiences of Woodford Reserve’s portfolio. Tastings will change daily and occasionally include high-end limited releases such as the Master’s Collection and Baccarat Edition – a cognac-finished Bourbon.
A range of Woodford Reserve will be available to purchase, including Bourbon, Malt, Double Oaked, Five-Malt Stouted Mash, Batch Proof 128.3, and Baccarat Edition. An exclusive bottle of Woodford Reserve Bourbon featuring a “From Paris With Love” design will be available at the lounge. Customizable gift tags will be available for consumers to add to their bottles.