As part of its expansion beyond the beer aisle, Molson Coors Beverage Company has added Blue Run to its growing spirits portfolio, with Blue Run’s co-founder and CEO Mike Montgomery set to lead the expanded Coors Spirits Co. team
Molson Coors Beverage Company (MCBC or Molson Coors) has reached an agreement to acquire Blue Run Spirits (“Blue Run”), maker of a selection of bourbon and rye whiskeys. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth.
Based in Georgetown, Kentucky, Blue Run has gone from strength to strength since its launch in October 2020. As Molson Coors’ first spirits acquisition, the addition of Blue Run boosts the company’s footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio. In tandem with the acquisition, Molson Coors has established Coors Spirits Co., an expansion of its existing spirits business, which will house Blue Run, Five Trail Blended American Whiskey, Barmen 1873 Bourbon and future innovation. This acquisition will more than double the size of Molson Coors’ spirits team, further supporting the company’s premiumization strategy.
“Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.,” Molson Coors’ chief commercial officer Michelle St. Jacques said. “Blue Run has accomplished in three years what many brands hope to do in a generation and has done it at the luxury end of the whiskey category. Importantly, we are committed to maintaining Blue Run’s well-known quality, design and innovation as we continue to grow our spirits portfolio.”
Currently available in 31 states, Blue Run, with its trademark butterfly medallion on the bottle, can be found at retail and on-premise accounts in every region of the US and online. In March 2023, Blue Run announced plans to build a distillery in Kentucky. Those plans will continue as part of the Molson Coors family. In addition, Blue Run has three new whiskies slated for late summer/fall release.
Blue Run’s founders – Mike Montgomery, Tim Sparapani, Jesse McKnight and Andy Brown – will all remain with the brand. Montgomery will take on an expanded role with Molson Coors as its vice president of Coors Spirits Co. Bourbon Hall of Famer Jim Rutledge will continue to serve as Blue Run’s distillery consultant and liquid advisor and recognized, whiskey community rising star Shaylyn Gammon will serve as whiskey curator for Coors Spirits Co.
“Since launching Blue Run, we have always strived to do things a little differently to truly embrace today’s younger, more diverse generation of whiskey drinkers,” Montgomery said. “We are humbled by how the whiskey community has embraced our vision and that Molson Coors wants to join and support us in this journey.”
- Chicken Cock debuts Red Stave Bourbon
- Wyoming Whiskey has unveiled Nation Parks No.3 and The Grand Collection
- Buffalo Trace unveils Buffalo Trace Distillery London
- EXCLUSIVE VIDEO INTERVIEW: Kentucky Owl has recruited one of Scotland’s most revered master blenders – and her first bourbon has just hit the shelves
- Kentucky Owl unveils Maighstir Edition