Pursuit Spirits unveils Private Select Program

The company behind Pursuit United has showcased its new offering

Pursuit Spirits, the whiskey company that created Pursuit United, a line of bourbons and ryes, has announced the release of its newest offering: the Pursuit United Private Select (PUPS) program.

The new experience has been created in order to allow whiskey enthusiasts to taste and select a Pursuit United whiskey that is tailored specifically to their tastes, from multiple blended and rebarreled micro-batches.

“I don’t want to stop blending,” says master blender Ryan Cecil. “Fans who know and love Pursuit United will love to discover something that is completely new while those uninitiated will be amazed by the whiskey in the bottle.”

PUPS micro-batches are carefully crafted using Pursuit’s more than 4,000-barrel inventory of diverse mash bills, distilleries, and cooperages. Each blend is purposefully unique, using quarter, half and full barrels to create varied profiles. After blending, the whiskey is rebarreled for additional aging, resulting in complex flavors unavailable anywhere else. With so many options, each single barrel is guaranteed to be singular.

Image Credit: Pursuit Spirits

“We could not be more pumped to empower whiskey fans to choose a Pursuit United blend that’s 100 per cent their own,” said co-founder Kenny Coleman. “This program allows us to make a specialized product for those who know good whiskey.”

The very first PUPS single barrel selection will make its big debut at the 2023 Kentucky Bourbon Festival as part of the Distiller’s Row series. Festival attendees will get an exclusive first taste and bottles will be available for purchase at the new Evergreen Liquors in Bardstown, KY.

The Pursuit United Private Select program is now open to select retail accounts, whiskey societies, and individuals seeking a custom whiskey experience. The program will start with Pursuit United Bourbon and will follow closely with Pursuit United Rye. PUPS maintains the same accessible $64.99 SRP as the core Pursuit United line-up. Ready to choose your own barrel? You can reach out to Pursuit to find out more via!

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