The brand’s first permanent expression crafted from 100 per cent malted barley is available now at duty-free outlets worldwide
The Jack Daniel Distillery has introduced Jack Daniel’s American Single Malt Whiskey as the brand’s first permanent expression crafted from 100 per cent malted barley. Jack Daniel’s American Single Malt is offered in a 1-liter size packaging at 90 proof for a suggested retail price of $99.99 and is available now exclusively in select duty-free retail locations across the globe.
Jack Daniel’s American Single Malt is the distillery’s latest innovation, featuring a 100 per cent malted barley mash bill that is ground, fermented and distilled in Lynchburg, Tennessee. The special whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in Oloroso Sherry Casks.
“When we began experimenting with a 100 per cent malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless Single Malt traditions and craft something that was uniquely Jack Daniel’s,” said Jack Daniel’s master distiller Chris Fletcher. “There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.”
Offered in a 1-liter size at 90 proof (45% ABV), Jack Daniel’s American Single Malt is available in select duty-free outlets worldwide beginning this month. To mark the launch, Jack Daniel’s is hosting more than 40 activations at airports across the globe, reaching an estimated 13 million shoppers and offering 60,000 tastings. For more information, visit www.jackdaniels.com.