Binder’s Stash has announced a landmark strategic partnership with Willett Distillery. The partnership provides Binder’s Stash with unique access to Willett’s inventory including experimental mash bills and limited barrels, fueling the brand’s mission to create expressive, high-end whiskeys. In addition, Binder’s Stash will benefit from Willett’s state-of-the-art bottling operations and expansive distribution platform across domestic and global markets.
Bill Binder, founder of Binder’s Stash, commented: “This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash. We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”
Binder’s Stash has quickly emerged as a unique presence in the American whiskey space, championing rare-aged barrels, distinct flavor profiles, and design-forward releases that speak to a new generation of whiskey enthusiasts.
Drew Kulsveen, Willet Distillery master distiller, added: “We are excited to work with Bill and his incredibly bold brand, Binder’s Stash. This partnership sets the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey. This limited relationship allows us to support a partner that shares our dedication to quality, innovation, and the future of American Whiskey.”
Founded in 1936, Willett Distillery is a historical, independent distillery known both in the US and all over the world. Based in Bardstown, Kentucky, the heart of America’s whiskey heritage, Willett continues to age and bottle every whiskey on-site, honoring a nearly 90-year commitment to excellence.