Dynasty Spirits debuts Lasso Motel Whiskey

Dynasty Spirits debuts Lasso Motel Whiskey

Lasso Motel Whiskey is the latest release in Dynasty Spirits’ award-winning portfolio.

News | 08 Oct 2024

  • Share to:

Lasso Motel Whiskey has made its debut across Texas, Florida and now ships nationwide. Founded by drinks industry veteran, Devin Odell, president of Dynasty Spirits, Lasso Motel Whiskey is the latest addition to Dynasty’s award-winning portfolio and features an extensive line-up of unique cask finishes, each one at 100 proof and offered in 750ml bottles.

 

A native of Dallas, Odell entered the spirits industry in the summer of 2010. Today, Dynasty Spirits is an independently owned spirits portfolio company boasting more than ten brands, across various categories, with Lasso Motel Whiskey as its latest release. Odell's leadership has earned him a reputation as a respected industry veteran, solidifying Dynasty Spirits as the third-largest producer of spirits in Texas.

 

Lasso Motel Whiskey was inspired by Odell’s time at the storied Belmont Hotel—a now-shuttered but historic Dallas landmark reminiscent of the iconic Chateau Marmont. The hotel, once a vibrant hub for artists and celebrities, offered scenic views of the city. Encapsulated by the rock-and-roll nostalgia and the sense of history that the Belmont represented.

 

Devin Odell commented: “Lasso Motel Whiskey began as a passion project of mine and pays homage to the whiskey industry. While many brands draw on stories of prohibition or the Old West, we chose a product and packaging design that reflects our own style and experience. The result is a whiskey that not only shines in a glass but also stands out on a bar top. Distinguished by its heavy-grade glass decanter and paperweight cork, Lasso Motel Whiskey offers a premium consumer experience, featuring a range of global cask selections that make each bottle a coveted addition to any collection. Lasso Motel Whiskey is driven by our commitment to constant innovation and a dedication to creating unique consumer experiences. Lasso will continue to evolve, offering new products that resonate with both whiskey enthusiasts and casual drinkers alike.”

 

Ongoing availability for each Lasso Motel Whiskey offering will be phased throughout the remainder of the year, with additional cask finish and aged inventory becoming available early next year. Their current distribution partner, Green Light Distribution, is the third-largest national spirits distributor in Texas with a well-established and expanding footprint in Florida.

 

Lasso Motel Whiskey will be supported in the market by a comprehensive marketing strategy, including exclusive events, dynamic social media campaigns, and strategic partnerships with industry thought leaders, bourbon clubs, and other premium spirits communities.

 

Cask finishes currently include Le Stave, Sherry, Rose, Port Cask, Tokaji, Naranja, Cognac, Mizunara, and Amburana, each with an SRP of $69.99. In addition, Lasso Motel Whiskey’s current range of aged statement whiskey includes 4-year-old Kentucky Straight Whiskey ($44.99), an 8-year-old Kentucky Straight Whiskey ($74.99), a 10-year-old Single Barrell Rye ($89.99), and an 18-year-old American Straight Whiskey ($129.99). Lasso’s 4-year-old and 8-year-old whiskies are 100 proof, while the 10-year-old is cask strength and the 18-year-old is 121 proof. 

 

For additional information on Lasso Motel Whiskey, visit the brand’s official website

  • Share to:

Join The Community

Our Magazine

Subscribe Now

Subscriptions for American Whiskey
Magazine are available in print and digital

The Benefits

6 print editions per annum

Home delivery

Subscribe Now

paragraph publishing ltd.   Copyright © 2025 all rights reserved.   Website by Acora One

Consent Preferences