Elijah Craig Bourbon has announced its return as the “Official Bourbon” of the AT&T Pebble Beach Pro-Am.
As the Official Bourbon partner, Elijah Craig will activate on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of two Monterey Peninsula golf courses making up the tournament grounds. Elijah Craig is also named the Official Bourbon of pro golfer Max Homa and sports broadcaster Amanda Balionis Renner.
At the Triangle’s Elijah Craig Bourbon Speakeasy, spectators enjoying the golf can have a taste of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails and engage in photo opportunities after singing their name on an interactive signature wall. Elijah Craig Signature Old Fashioned will also be available throughout the course at various general concessions.
The brand will also further support the partnership with an investment in digital advertising and across social media channels. Through the 19th hole campaign, the brand will extend the fan experience beyond the course.
Commenting on the partnership, Elijah Craig group product director Max Stefka commented: "We're proud to partner with the AT&T Pebble Beach Pro-Am to further the Monterey Peninsula Foundation's mission at two of golf's most iconic venues," said Max Stefka, Elijah Craig Group Product Director. "At Elijah Craig, we're always in search of the greatness within and look forward to experiencing the excitement unfold with the world's best players and a signature cocktail in hand."
The AT&T Pebble Beach Pro-Am has been designated as a PGA Tour Signature Event for the 2024 season, with defending champion Justin Rose and world number one Scottie Scheffler among the players in the field this week.
The tournament and host organization, the Monterey Peninsula Foundation, is proud to share that the foundation has donated nearly $18 million to over 200 non-profits in the Monterey, Santa Cruz and San Benito counties during their last fiscal year.
Monterey Peninsula Foundation CEO and tournament director Steve John added: “We’re thrilled Elijah Craig is returning to the AT&T Pebble Beach Pro-Am. Fans and spectators will once again be able to enjoy watching the best names in golf with the best name in Bourbon. We’re grateful for the Elijah Craig partnership and will cheers to another successful year together this week at venues throughout the course.”
As the Official Bourbon partner, Elijah Craig will activate on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of two Monterey Peninsula golf courses making up the tournament grounds. Elijah Craig is also named the Official Bourbon of pro golfer Max Homa and sports broadcaster Amanda Balionis Renner.
At the Triangle’s Elijah Craig Bourbon Speakeasy, spectators enjoying the golf can have a taste of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails and engage in photo opportunities after singing their name on an interactive signature wall. Elijah Craig Signature Old Fashioned will also be available throughout the course at various general concessions.
The brand will also further support the partnership with an investment in digital advertising and across social media channels. Through the 19th hole campaign, the brand will extend the fan experience beyond the course.
Commenting on the partnership, Elijah Craig group product director Max Stefka commented: "We're proud to partner with the AT&T Pebble Beach Pro-Am to further the Monterey Peninsula Foundation's mission at two of golf's most iconic venues," said Max Stefka, Elijah Craig Group Product Director. "At Elijah Craig, we're always in search of the greatness within and look forward to experiencing the excitement unfold with the world's best players and a signature cocktail in hand."
The AT&T Pebble Beach Pro-Am has been designated as a PGA Tour Signature Event for the 2024 season, with defending champion Justin Rose and world number one Scottie Scheffler among the players in the field this week.
The tournament and host organization, the Monterey Peninsula Foundation, is proud to share that the foundation has donated nearly $18 million to over 200 non-profits in the Monterey, Santa Cruz and San Benito counties during their last fiscal year.
Monterey Peninsula Foundation CEO and tournament director Steve John added: “We’re thrilled Elijah Craig is returning to the AT&T Pebble Beach Pro-Am. Fans and spectators will once again be able to enjoy watching the best names in golf with the best name in Bourbon. We’re grateful for the Elijah Craig partnership and will cheers to another successful year together this week at venues throughout the course.”
