Green River Distilling Co. to open new consumer experience in downtown Louisville

Green River Distilling Co. to open new consumer experience in downtown Louisville

The experience will feature a bar and bottle shop on Louisville’s famous Whiskey Row.

News | 22 Oct 2024

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Green River Distilling Co. has begun construction on a new consumer experience in downtown Louisville.  Located at 714 W. Main Street, Green River’s Louisville tasting room is set to open mid-2025.

 

The communal space will feature a horseshoe-shaped tasting and cocktail bar and a retail and bottle shop that offers everyday whiskies and limited-edition distillery exclusives. Patrons will also be able to take part in playing “Shoot the Shoe,” and relax in the lounge, which will feature an intimate performance stage with flexible seating for VIP experiences. Beyond the main room, a hidden entrance will lead to a speakeasy bar where the brand will host a refined cocktail program, educational experiences and private events.

 

Green River is owned by Bardstown Bourbon Company, whose tasting room and retail shop located on the same block has been a notable success since opening in 2023. More than 100,000 guests have visited the space within the last year.

 

Mark Erwin, CEO of Bardstown Bourbon Co., commented: “Through our brand homeplaces in Bardstown and Owensboro and our tasting room in Louisville, visitors have come to expect first class experiences that engage, educate and delight. Green River Distilling Co. has a rich history and an even better revival story and the Main Street experience will embody the brand’s timelessness and approachability.”

 

Throughout the tasting room, visitors will find Green River memorabilia and artifacts showcasing the brand’s extensive history. Relics, photographs, historic blueprints and advertisements dating back to 1885 will be seamlessly incorporated throughout the 4,400 square foot space.

 

Dan Callaway, vice president of new product development, added: “Our Owensboro distillery is a special place steeped with the history and grit of a brand that has seen prohibition, natural disasters and changing palates. Our new tasting room on Whiskey Row will bring the spirit of the 10th oldest distillery in Kentucky to the welcoming home of bourbon tourism, with fun, spirit and surprises like only Green River can.”

 

Joseph & Joseph Architects, an architecture, interior design and master planning firm specializing in distillery design and hospitality, designed the space. Earlier this month, Joseph & Joseph was honored by The Kentucky Society of The American Institute of Architects with the 2024 People’s Choice Award for the Bardstown Bourbon Company Louisville Experience.

 

Buzick Construction will serve as contractor for the project. Bardstown Bourbon Company has previously worked with both Joseph & Joseph and Buzick Construction on the Bardstown campus, including the most recent expansion which brought the organization’s distilling capacity to 18 million proof gallons annually.

 

Green River Distilling Co., part of Bardstown Bourbon Co., was represented by Reed Weinberg and Jenny Johnston of PRG Commercial Property Advisors, who brokered the transaction.

 

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