What’s Your Bear Fight? with Bear Fight Whiskey and Gabriel Macht

What’s Your Bear Fight? with Bear Fight Whiskey and Gabriel Macht

Bear Fight Whiskey has launched its first-ever ad campaign starring actor Gabriel Macht

News | 28 Jan 2025

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It’s time to share your daily “bear fights” — those moments in the day where you either go big or go back to bed. Bear Fight Whiskey has launched its first-ever ad campaign with Suits actor Gabriel Macht, posing the question: What’s Your Bear Fight? and encourages you to use the liquid as a well-earned toast to recognise those bold moments in life.

 

Whilst he’s known for his sharp and confident role as lawyer Harvey Specter, Macht has stepped into this venture as himself and is ready to take a playful look at all the challenges we face while celebrating with damn good whiskey.

What's Your Bear Fight? still from the campaign with Gabriel Macht

Gabriel Macht brings his signature charisma, humor, and charm to this campaign. Off-screen, Macht isn’t a legal tyrant—he’s a guy who knows the value of great whiskey, great conversation, and finding joy in everyday battles. His partnership with Bear Fight Whiskey goes beyond the screen. As creative partner and equity stakeholder, Macht is leading the charge in connecting with people on a personal level.

 

So why Bear Fight? Because life is full of battles — some big, some small, and some absolutely ridiculous. Whether you’re crushing it at work, chasing a lifelong dream, or just wrestling with your kid’s booster seat, every day brings a new fight. Win or lose, Bear Fight Whiskey is there to help you celebrate at the end of the day.

 

Bear Fight Whiskey has been created for the journey and just like the challenges we face, it is a product of perseverance. So, what’s your Bear Fight?

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